About Us

Mission & Values

Association Strategy Group (ASG) is a multi-specialty firm. 

We represent public and private non-profit organizations and specialize in association management, educational conference planning, state and federal governmental affairs, and public relations.

Our broad experience, contacts in state government, and our skills in managing people, organizations, and issues serve our clients well. We are in an ideal position to help you grow, prosper, and fulfill your goals in public and professional arenas.


Travis Lindley offers insider expertise by way of an extensive background in the areas of government affairs, lobbying, PAC fundraising/management, and grassroots/grass-tops advocacy projects. Travis has proven himself an instrumental advocate on behalf of healthcare professionals and organizations through his achievements regarding patient choice and safety, scope of practice, regulatory issues, and matters concerning budget and appropriations.

He currently consults the Georgia Society of Ophthalmology, the Georgia Psychiatric Physicians Association, the Georgia Medical Directors Association, United Surgical Partners International, the Georgia Society of Ambulatory Surgery Centers, Resurgens Orthopaedics, the Dental Partners of Georgia, Johnson & Johnson Services, CurePoint Cancer Treatment, the ENT Institute, Strategic Health Partners and the Consumer Health Product Association.

Travis also works with a number of Georgia political action committees in raising PAC funds and managing the PACs; among them are the GA Medical PAC, the GA Medical Eye PAC, the ASC-GA PAC, the GA Psychiatry PAC, the Dental Partners of GA PAC and the GA-MD PAC.


Diana Klenske Kincaid is a graduate of Emory & Henry College in Emory, Virginia with a major in Business Management and minor in French. Diana brings more than two decades of knowledge and experience in the field of political fundraising, having worked for many prominent elected officials on state and federal levels. Diana frequently serves as a consultant on fundraising projects for elected officials, candidates, PACs and organizations seeking to raise funds in Georgia and other states in the southeast.

She has overseen the organization numerous other fundraising efforts for ballot initiatives and referenda, non-profits, and 501(c) (4) entities, including the Georgia FFA Foundation’s Annual Blue & Gold Gala and Auction. This very successful annual event is the Foundation’s largest fundraising event and continues to grow each year. Over 500 guests, including high-ranking elected officials and celebrities attend this exciting evening with both live and silent auctions.


Director of Executive Services
Arianna Afshari works closely with client boards to optimize organizational growth and development. She manages financial resources by working with executive committees and treasurers to develop and adhere to budgets. Arianna custom designs and manages continuing education meetings to fit the individuality of each ASG client. Arianna was previously the Executive Director of the Kentucky Home Care Association and served on the governor-appointed Medicaid Advisory Council to represent patients and home health agencies. Arianna holds a Bachelor of Arts Administration as well as Vocal Performance from the University of Kentucky. Her artistic background lends a well-rounded and innovative approach in client management.


Director of Meetings & Events
Anita Amin successfully manages a variety of continuing education meetings with local and nationally recognized speakers in venues from five-star resorts to regional meetings in community college settings. Her expertise ranges from program planning to maximizing the value for our clients at each venue. She has gained complex campaign organization and marketing skills working in high profile political races. Anita received a Bachelor of Business Administration degree in Finance from Georgia State University. Anita received a Bachelor of Business Administration degree in Finance and Managerial Science from Georgia State University.


Director of Communications
Sally Carter is the copywriter and editor for all clients, and also works on graphic and document design. Keenly focused on effectively communicating each individual client's style and message, Sally manages client newsletters (in both print and electronic formats) and writes copy for digital and printed documents. During the legislative session of the Georgia General Assembly, she monitors bills relevant to each client and manages legislative updates. Sally graduated summa cum laude from Georgia State University and has a bachelor's degree in English with a concentration in Rhetoric & Composition. Her professional experience includes customer service in both the retail and hospitality industries, as well as the public policy arena.


Director of Operations and Government Relations
Devin Krecl has been involved in the area of project management for nearly a decade. His experience and knowledge of project management include marketing and event planning, oversight of human resources & loss prevention, political, grassroots and grass-tops, and communication. He specializes in advancing development initiatives with his team and implementing comprehensive strategies to promote the priorities of their clients. His leadership has allowed him to adapt to any talk and effectively lead his team when working on a project. Devin is a graduate of Kennesaw State University, where he received a B.S. in Political Science with a specialization in Government and Professional Politics.


Director of Membership
Kathryn is responsible for recruitment and retention of members for all ASG clients. She also manages membership databases, as well as internal and executive communications for all clients. She supervises all dues payments and meeting registration functions and provides statistical information on membership and meeting attendance. Kathryn is an integral part of planning and conducting executive board meetings, continuing education programs, and she provides general membership support services for all clients. Kathryn is a graduate of Trinity University in San Antonio, Texas.

List of Services

Share by: